The I ❤️ Zeedijk Cap in Black is a tribute to Zeedijk, the vibrant street that we proudly call our first home, where our flagship store was born.

Once marked by its rough edges, known for drug use and crime. Zeedijk has evolved into one of Amsterdam’s most culturally rich streets.

Today, it’s celebrated for its rich diversity: legendary gay bars, a peaceful Buddhist temple, lively Asian restaurants, and independent clothing stores all line the block.