With pride we introduce Primum. Primum includes the apparel foundation of The New Originals. The entree. In the context of simple basics, there are several characteristics in our given essentials. The characteristics operate to have a recognizable function.

The New Originals strives continuously to develop and innovate. Our creations are developed for both woman/man to support their unique activities of every day life.

The ideas behind Primum are progressive designs combined with simple essentials.

The styles translate a different way of thinking and moving.