The New Originals presents the Warm Memories campaign video, directed by Rutger van Leeuwen. The spring/summer 2023 collection is inspired by the different atmospheres of the household environment, such as the kitchen, garden, garage, living room and bedroom. A nostalgic tribute to traditions and family ties of the past 

The campaign video shows the home of an Ethiopian family in which we feel warmth and see intimacy and intergenerational ties in a family environment. It is a tribute to the past and the family ties we cherish; the smell of a mother cooking, doing each other's hair, eating together and listening to music. The goal of the campaign video is to cherish memories and give them a place in our minds that is different from reality, so that we can experience these memories in a new way.


A Studio Studio Production
Client: The New Originals /
Production Company: Studio Studio /
Director: Rutger van Leeuwen / @rutgervanleeuwen
Executive producer: Esther Ris / @esher.ris
Producer: Julia Schmidt / @schmidtjuul
Creative Director: Suze Kuit / @suzekuit
Narration & Poem: Yohan Kebede / @kebxde
DOP: Christiaan van Leeuwen / @chrisvanleeuw
1st AD: Fabian van der Hulst / @fabianvanderhulst
Focus puller: Patrick Rietvelt / @prietvelt
2nd AC: Pedro M. Arzola / @pedrom.arzola
Marc de Leeuw / @marcdeleeuw_film
Gaffer: Zen Bloot / @zenbloot
Best Boy: Henry Rodgers / @boss_hr
Best Boy / Electrician: Sander Radstaake / @sanderradstaake
Electrician: Kyle Oberholzer / @kyle.oberholzer
Laurens Witte / @laurens_witte
Art Director: Shaniqua Etienne
Art Assistant: Kalkidan Mesfin
Art Runner: Ansuma Bojang / @djsapiano
Styling: Katerina Familiarkaia / @katerina.familiarskaia
Styling Assistant: Eric Stodart / @ericstodart
HMUA: Timothy Aarons / @tpaarons
VFX Supervision: Sem Leuven / @semleuven
PA: Zita Maas / @zitaamaas
Zoë Michelle Huveneers / @zoe_and_or_michelle
Lynn Musch / @lynn_musch
BTS Photography: Rowan Brugmans / @rwnbrgmns

Post Production: Ambassadors /
Creative Director: Justin Blyth / @themthangsjuse
Design: Mirjam Verhoog / @mirjam_verhoog
Animation: Oscar Guagnelli / @oscar_guagnelli
Stefano Paron / @ste.paron
Edit: Oscar Marmelstein / @occy85
Post Producer: Ramona Vălimăreanu / @ramonamariav
Grading: Amy Besate / @amybesatecolour
VFX Artist: Jeroen Baars / @baarsdevis
3D Track: Jeremy Verf / @jeremyverf
Sound Studio: Amp.Amsterdam / @ampamsterdam
Music: Bertus Pelser / @bertus_pelser
Maik Cox / @maik.cox
Saxofone: Ada Rave / @ada.rave
Sound Design & Mix: Bertus Pelser / @bertus_pelser

Tsega Feleka / @tsegszf
Temesgen Feleka / @temsgen_feleka
Bezawit Feleka / @bezafeleka
Dirib Feleka
Bertukan Tekalegn
Special thanks to:
The Ambassadors
Rinske Bakels
Marlies Rijneveld
Het Licht
Maloney Amsterdam



BTS photograhpy by Rowan Brugmans / @rwnbrgmns