We are happy to announce our collaboration with one of Amsterdam’s oldest warehouses, the Bijenkorf.

From today onwards, we have opened a shop-in-shop at the Men’s floor at the Amsterdam Bijenkorf store. Find The New Originals shop at the newly opened Concept Space, located on the 1st floor.

For this collaboration, we are releasing a capsule, of one Bijenkorf x TNO Hoodie and Bijenkorf x TNO T-Shirt. Both are exclusively available through the Bijenkorf webshop, Amsterdam store, and theneworiginals.eu. Together with director/photographer Kirwin Lonwijk we’ve shot the campaign for the Bijenkorf x TNO collaboration capsule.

Director/Photographer: Kirwin Lonwijk
Camera: Omed 'Demo2k'
Art Direction: Suzanne Koopstra
Model #1: Tadzio 'Tads Thots'
Model #2: Martijn van Eijzeren ‘Stuntkabouter’